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  • The Narrow Search tool makes it easier to find campaigns based on behaviors, audience, state and campaign status.
  • Social diffusion, when an idea or behavior spreads from the individual level to a much larger population, plays a prominent role in successful campaigns.
    • Make sure that people who adopt the behavior are rewarded in a very visible manner.
    • Target well-known people within the population and convince them to publicly speak about adopting the behavior.
    • Convince people to commit to making small behavior changes, and then gradually encourage them to make larger changes.
  • Normative social influence can be used to make individuals adopt the desired behaviors of a group. People like to feel accepted by a group and will alter their behaviors to conform with the group norms.
    • Ex.) Reducing the use of plastic bags in stores by making them harder to find and requiring people to ask for them publicly, which is embarassing. Soon people will stop using plastic bags in order to avoid the public embarassment.  
  • Science of habit: to increase a person's likelihood of embracing a new habit, try pairing it with an existing habit that they have, or an environmental cue.
    • Ex.) Advertising a free trial of SiriusXM radio during a daily commute will encourage people to buy a subscription to SiriusXM when the free trial runs out, because they have gotten so used to listening to it while they are driving.
  • Prompts are a simple, effective way to inspire behavior changes initially, but they do not create long term change; combine prompts with a more enduring incentive for lasting change.
Narrow Search
Audience
Behavior
State/District
Campaign Status
Campaign must have the status of one the selected statuses. (Non-exclusive)
Clear Selections
22 Result(s)
Identifying & Increasing Citizen Involvement in Private Tree Planting (Phase II)
Tiffany Wright
July 06, 2017
Campaign Status: Completed
While residents of Bowie appreciate the beauty, privacy and shade provided by trees, the City’s tree rebate program yielded only 50 trees planted during the inaugural year (FY14). That number dropped to 27 in FY15 and just 9 in FY16. Similarly, after a 2010 tree pruning and clearing project by the local utility, replacement tree vouchers provided by the company were redeemed for only 20% of the approximately 3,000 eligible trees (greater than 8” dbh). We conducted a barriers and benefits analysis (Phase I), and took that information to create outreach materials aimed at increasing the number of tree rebates redeemed. Our Positioning Statement was: We want Bowie homeowners in areas of low-to-medium UTC to see planting trees on their property as an easy, low-time commitment, valuable action they can take for themselves and for their community, and be moticated to and take the action of planting trees on their property.
States/Counties:
  • MD: Prince George's
Audiences: Detached single family homeowners/renters
Behaviors: Tree planting
Clean Lawn Care for Clean Water: A Collaborative Approach
Ms. Suzanne Etgen
June 20, 2016
Campaign Status: Launched
Through the Clean Lawn Care program development, WSA worked with both lawn care companies and Certified Master Watershed Stewards to collaboratively create a Clean Lawn Care regime aiming to reduce fertilizer and pesticide use on lawns that are maintained by contractors. We also developed a number of tools to assist both target audiences: Lawn Care Companies and Homeowners who use lawn care companies to maintain their yards for services beyond mowing. Once the regime and tools were developed, we conducted additional research with both of our target audiences, revised tools and recruited companies to offer clean lawn care services. In preparation for the mini-pilot, we trained 7 lawn care companies in the Clean Lawn Care protocols and solidified their partnership with WSA to offer Clean Lawn Care through a Company User Agreement.
States/Counties:
  • MD: Anne Arundel
Audiences: Businesses, Detached single family homeowners/renters
Behaviors: Reduce fertilizer use
Regional Litter Prevention Campaign- Maryland Trash Free Community Pilots
Ms. Laura Chamberlin
June 16, 2016
Campaign Status: Completed
The goal of this project was to change the littering behavior of residents in Forest Heights, Maryland and the surrounding communities to create a Trash Free Community. Utilizing extensive research, AFF has developed a littler prevention campaign which consists of a compelling message, visuals, and outreach tools to trigger behavior change and encourage engagement of residents. Through experiences in Deanwood in the District of Columbia, AFF has learned that it is necessary to engage residents through activities they are already participating in, specifically by finding a central location in the community where many residents are already participating in activities. Other key lessons learned were to listen to the issues of the community, have large visuals on display, and have ways for engaged citizens to get involved.
States/Counties:
  • MD: Prince George's
Audiences: Litterers
Behaviors: Picking up litter and disposing of trash properly
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